Provide support to precinct associations, businesses, landlords, leasing agents and communities to activate parts of the CBD that faced economic challenges.
Featured Projects
City of Melbourne Shop Front Activation Strategy
CLIENT: MELBOURNE CITY COUNCIL
The Challenges
To secure in many cases long term vacant properties from individual owners and commercial landlords to use as Pop Activations by traders who were looking to bring a different and unique offering to the CBD of Melbourne.
The Results
We activated over 33 vacant spaces bringing alive locations like Howey Place and Little Collins Street.